Kentucky Basketball’s NIL Spending Off to Slow Early Return
The current records of SEC men’s basketball teams don’t quite line up in financial order. Kentucky, the conference leader in Name, Image…
December 15, 2025
RallyFuel Team
December 15, 2025
How Fans Help Fuel America’s Olympic Swimmers
Unlike most countries, the United States relies on donations to help fund Olympic athletes like elite swimmers. To compete at the international…
December 15, 2025
How the NCAA Transfer Portal Is Changing College Sports
College sports are undergoing a quiet but significant transformation. For decades, programs were built around high-school freshmen who developed over multiple seasons.…
December 12, 2025
Top NIL Deals This Week Across College Sports
As NIL (Name, Image and Likeness) continues to evolve, diversity is taking hold. It’s not just college football and basketball players making…
December 12, 2025
Where will Michigan football turn?
The game of musical chairs for college football coaches appeared to be over. But all of a sudden, the music has started…
December 12, 2025
Top 10 NIL Earners in SEC Football (2025)
In college football, conferences don’t come much bigger — or more lucrative — than the SEC.\ The 2025 SEC NIL rankings 2025…
December 12, 2025
Looking at the Heisman Trophy Through an NIL Lens
Unlike in the pre-NIL (Name, Image and Likeness) days, whoever is handed the Heisman Trophy on Saturday night already is a millionaire,…
December 12, 2025
Top Big Ten Football NIL Earners 2025: Highest Deals and Valuations
Back in the summer, Jeremiah Smith posted a photo of himself on Instagram where he’s posing in front of a Lamborghini while…
December 12, 2025
How to Fuel Olympic Athletes Through NIL
Three-time American Olympic gold-winning gymnast Gabby Douglas had an incredibly tough road to the 2012 London Olympic Games. She lived in a…
December 12, 2025
The Rising Cost of Becoming an Olympian — And How NIL Eases the Burden
Team USA Is Fueled by Fans Unlike the Olympics programs of most countries, Team USA is fueled solely by fans. The United…
December 12, 2025
College Gymnasts Heading to LA for the 2028 Olympics
When Jade Carey and Jordan Chiles helped lead Team USA to its women’s gold medal in the Paris Olympic Games in 2024,…
December 11, 2025
How NIL Helps Olympic Wrestlers Stay in the Fight
Since the NCAA began allowing student-athletes to earn Name, Image, and Likeness (NIL) income in 2021, it is those in team sports…
December 11, 2025