Beds, Not Billboards: How Hospitality Brands Found Their Lane in NIL
Most NIL deals buy attention. A brand pays an athlete, the athlete posts, and the brand rents that audience for a few…
October 5, 2026
NIL Trends
October 5, 2026
NCAC Women’s Soccer 2026: Conference Schedule, Early-Season Records and the Matchups That Matter
North Coast Athletic Conference women’s soccer is wide open. None of the eight teams has more than four wins, and conference play…
September 28, 2026
Week 3 College Football Results: Contenders Roll, Upsets Shake Up Fan Picks
Title contenders all took care of business Oregon 84, Portland State 0. Fan picks: Oregon 100%, Portland State 0% Ohio State 59,…
September 23, 2026
2027 Citrus Bowl: The Best Game That Isn’t a Playoff Game
Peyton Manning was named MVP of the Citrus Bowl on New Year’s Day 1997. His nephew Arch won the same award on…
September 22, 2026
Two Conferences Skip the Playoffs for This: The 2026 Celebration Bowl
Most bowl games are exhibitions with a trophy attached. Nobody’s season is defined by them. The two teams that walk into Mercedes-Benz…
September 20, 2026
Notre Dame Fencing’s Historic 2026 Sweep, and a Look Ahead to 2026-27
Notre Dame has never been shy about doing things big, and this spring, the Fighting Irish fencing program added another chapter to…
September 18, 2026
Crypto NIL Deals: The Jersey, the Stadium, and Now the Field
On July 8, Kansas Athletics announced that an XRP logo would appear on the uniforms of all its teams, the first time…
September 9, 2026
ACC Field Hockey Schedule 2026: Every Game, Every Week
Nine teams from Chestnut Hill to Palo Alto, eight conference games each, a true single round robin, and a regular season that…
August 29, 2026
Fifty Bucks and a Deadline: What Big Cat’s Badgers Giveaway Says About Fan Money
Dan “Big Cat” Katz bought 50 Wisconsin football season tickets. He’s giving every one of them away. The only thing you have…
August 27, 2026
Google Gemini NIL Deals: How Tech Transforms College Sports
Summary Tech giants, led by Google’s Gemini, are moving into basketball and college sports on two fronts at once: signing athletes as…
August 20, 2026
Nike NIL 2026: 37 Athletes in 13 Days, From High School Quarterbacks to NCAA Swim Champions
Nike signed 19 football athletes on July 16 and 18 aquatic athletes on July 29. Here’s what the two classes reveal about…
July 31, 2026
3,300 Miles and a Missing Cowboy: Inside the Hawai’i–Wyoming Paniolo Trophy Rivalry
Once a year, two of the most opposite places in America agree to pretend they’re neighbors. One is Laramie, Wyoming, where War…
June 27, 2026