Crypto NIL Deals: XRP on the Jersey, Galaxy on the Stadium
On July 8, Kansas Athletics announced that an XRP logo would appear on the uniforms of all its teams, the first time…
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On July 8, Kansas Athletics announced that an XRP logo would appear on the uniforms of all its teams, the first time…
Nike signed 19 football athletes on July 16 and 18 aquatic athletes on July 29. Here’s what the two classes reveal about…
Once a year, two of the most opposite places in America agree to pretend they’re neighbors. One is Laramie, Wyoming, where War…
In 1959, a Cortland football captain pulled over at a yard sale in upstate New York and bought a jug for two…
Every second Saturday of October, two states stop functioning normally. Meetings get rescheduled. Family dinners become minefields. Office dress codes are violated…
Wright State University isn’t a Power 4 program. The Raiders compete in the Horizon League. Home games are at the Nutter Center…
Bryant University isn’t the program most college sports fans think of when NIL conversations start. The Bulldogs play in the America East…
College sports has become a multi-billion-dollar marketing industry, and brands like Uber have moved to the front of the line. The NIL…
Search “NIL app” in 2026 and you’ll find dozens of platforms — most built around brand deals, content delivery, or compliance. Few…
Vanderbilt‘s NIL strategy looks very different in 2026 than it did a year ago. The third-party collective that ran Commodore NIL since…
Texas A&M athletes earned $50.5 million in NIL deals from July 2024 to July 2025, nearly triple the $19.4 million from the…
NIL collectives changed college sports by giving fans and local businesses a legal way to fund athlete marketing opportunities. Instead of only…