The Biggest Little Game in the Nation: Inside the Cortaca Jug
In 1959, a Cortland football captain pulled over at a yard sale in upstate New York and bought a jug for two…
June 26, 2026
NIL Trends
June 26, 2026
The Red River Rivalry: Inside the Allstate Red River Showdown
Every second Saturday of October, two states stop functioning normally. Meetings get rescheduled. Family dinners become minefields. Office dress codes are violated…
June 23, 2026
Wright State NIL: The 1903 Collective, the Raiders, and a Horizon League NIL Reality Check
Wright State University isn’t a Power 4 program. The Raiders compete in the Horizon League. Home games are at the Nutter Center…
May 28, 2026
Bryant NIL: Tupper’s Kennel, the Bulldogs, and the America East NIL Landscape
Bryant University isn’t the program most college sports fans think of when NIL conversations start. The Bulldogs play in the America East…
May 27, 2026
Arch Manning’s Uber NIL Deal: What Brand Partnerships Look Like in 2026 College Sports
College sports has become a multi-billion-dollar marketing industry, and brands like Uber have moved to the front of the line. The NIL…
May 19, 2026
The Best NIL App for Fans in 2026: A Complete Guide
Search “NIL app” in 2026 and you’ll find dozens of platforms — most built around brand deals, content delivery, or compliance. Few…
May 18, 2026
Vanderbilt NIL in 2026: How the Commodores Built Their Approach
Vanderbilt‘s NIL strategy looks very different in 2026 than it did a year ago. The third-party collective that ran Commodore NIL since…
May 15, 2026
Texas A&M NIL in 2026: How the Aggies Built a $50 Million Year
Texas A&M athletes earned $50.5 million in NIL deals from July 2024 to July 2025, nearly triple the $19.4 million from the…
May 14, 2026
Understanding NIL Collectives: How They Shape College Sports in 2026
NIL collectives changed college sports by giving fans and local businesses a legal way to fund athlete marketing opportunities. Instead of only…
May 11, 2026
Conference USA NIL Budget Trends: Smart Spending for Mid-Major Programs
Conference USA NIL budget trends reveal a very different financial reality from the one seen in the Power conferences. Instead of chasing…
May 10, 2026
What Are the Trends in Direct-to-Athlete NIL Funding?
Direct-to-athlete NIL funding has rapidly moved college sports from institution-led sponsorship economics to a player-first model. Instead of funneling all commercial money…
May 8, 2026
Puma NIL Sponsorships 2026: Culture-First Strategy and Deals
Puma NIL Sponsorships Imagine being 19, cramming for midterms, and signing a lucrative contract with a global footwear giant. For decades, profiting…
May 7, 2026