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NIL and the Road to LA 2028: Trends to Watch

We set the stage for how the current era reshaped the college sports landscape. Since July 1, 2021, data show clear shifts in performance and parity across programs. In men’s…

The Gender Gap in NIL for Olympic-Level Athletes

In 2021, college rules shifted to let student-athletes profit from their name, image, and likeness. That change aimed to expand rights and create new opportunities across athletics. We track how…