Explaining the Difference Between NIL Valuations and Earnings
Valuation ≠ Income When the general public reads that Arch Manning has an NIL (Name, Image and Likeness) valuation in the $5 to $6 million range, the common assumption is…
Duke vs. UNC Leads College Basketball’s Best Rivalries
Unlike in college football, where rivals play only once a season, college basketball rivalries often feature at least two meetings a year. That’s generally the result of conference scheduling, but…
College Football’s Best Rivalries: The Most Iconic Matchups in the Sport
Often, geography is the biggest factor in a college football rivalry. But it’s certainly not the only factor. Sometimes, it’s based on two powerhouse teams from the same conference playing…
How Olympic Divers Build Their Personal Brand in the NIL Era
There isn’t a blueprint, per se, but divers trying to make an Olympic splash for the United States in Los Angeles in 2028 and beyond should probably study the journey…
Kentucky Basketball’s NIL Spending Off to Slow Early Return
The current records of SEC men’s basketball teams don’t quite line up in financial order. Kentucky, the conference leader in Name, Image and Likeness compensation, has gotten off to a…
How Fans Help Fuel America’s Olympic Swimmers
Unlike most countries, the United States relies on donations to help fund Olympic athletes like elite swimmers. To compete at the international level, U.S. elite swimmers must train full-time, leaving…
How the NCAA Transfer Portal Is Changing College Sports
College sports are undergoing a quiet but significant transformation. For decades, programs were built around high-school freshmen who developed over multiple seasons. Today, that approach is evolving as the NCAA…
Top NIL Deals This Week Across College Sports
As NIL (Name, Image and Likeness) continues to evolve, diversity is taking hold. It’s not just college football and basketball players making big money anymore. In the latest example of…
Where will Michigan football turn?
The game of musical chairs for college football coaches appeared to be over. But all of a sudden, the music has started again, and one very big chair is sitting…
Top 10 SEC Football NIL Earners for 2025: Arch Manning Leads With $5.3M
In college football, conferences don’t come much bigger — or more lucrative — than the SEC. The long-time powerhouse conference includes the 2025 college football leader in NIL (Name, Image…
