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How Athletes Can Build a Fan Following in the NIL Era

Recognition has always been hugely important for athletes. Awards, media coverage, chatter, and especially social-media exposure can mean the difference between earning a scholarship and being overlooked. Olympic athletes and…

Room for NIL Growth in Women’s Swimming

Technically, women’s swimming is considered a non-revenue sport by the NCAA. But many swimmers are still earning money through Name, Image and Likeness (NIL) opportunities — just not at the…