All Articles

A decade ago, a Jayhawk could face suspension for accepting a free meal on Mass Street. Today, that same athlete might sign a lucrative marketing contract with a local restaurant.…

For decades, a Crimson Tide jersey belonged strictly to the university, but today, the athlete wearing it operates as a walking, talking corporation. This transformation stems from Name, Image, and…

For generations, wearing the blue and gold meant playing solely for a degree, but the landscape of college sports has fundamentally shifted. Today, student-athletes are transitioning into modern brand-builders through…

Walking into Kinnick Stadium today might feel the same as it did a decade ago, but for the athletes on the field, the financial playbook has been completely rewritten. Since…

For decades, college players were prohibited from profiting off their fame, but the landscape has shifted to an “athlete-entrepreneur” model. Saint Mary’s College NIL deals now operate much like social…

For decades, a St. John’s jersey was a symbol of amateur pride, but today, it acts as a business platform in New York City. The Red Storm isn’t just recruiting…

If you’ve driven through Knoxville recently, you’ve likely seen a star Vol athlete beaming from a billboard or driving a brand-new truck from a local dealership. This isn’t just a…

Walking up Old Main Hill or cheering inside the Dee Glen Smith Spectrum feels timeless, but for the students wearing the jerseys, the economic landscape has shifted entirely. For decades,…

For decades, wearing a Dolphins jersey just meant playing a game, but today, that uniform represents a business opportunity. This shift comes from Name, Image, and Likeness (NIL) regulations, which…

If you have driven around Salt Lake City recently, you may have noticed a fleet of matching trucks with athletes behind the wheel. This isn’t just a team perk; it…