Swimming

Swimming in the NIL Era: Does Being an Individualist Pay Off in a Team Sport?

The introduction of Name, Image, and Likeness (NIL) policies has revolutionized collegiate sports, presenting both opportunities and challenges for athletes. As we explore the impact of NIL on collegiate swimming,…

Swimmers and NIL: how to build a brand in sports without major broadcasts

The world of collegiate swimming has changed dramatically since Name, Image, and Likeness (NIL) rules began allowing athletes to monetize their profiles. That shift gives swimmers greater control over building…

Swimming NIL: How Fans Support College Swimmers

College swimming has a devoted following—and fans can now directly support their favorite swimmers through NIL. From Olympic hopefuls to conference champions, college swimmers are building meaningful NIL opportunities while…

Room for NIL Growth in Women’s Swimming

Technically, women’s swimming is considered a non-revenue sport by the NCAA. But many swimmers are still earning money through Name, Image and Likeness (NIL) opportunities — just not at the…