Where will Michigan football turn?
The game of musical chairs for college football coaches appeared to be over. But all of a sudden, the music has started again, and one very big chair is sitting…
Top 10 NIL Earners in SEC Football (2025)
In college football, conferences don’t come much bigger — or more lucrative — than the SEC.\ The 2025 SEC NIL rankings 2025 reflect more than position-based value — they highlight…
Looking at the Heisman Trophy Through an NIL Lens
Unlike in the pre-NIL (Name, Image and Likeness) days, whoever is handed the Heisman Trophy on Saturday night already is a millionaire, highlighting how dramatically Heisman NIL economics have changed…
Top Big Ten Football NIL Earners 2025: Highest Deals and Valuations
Back in the summer, Jeremiah Smith posted a photo of himself on Instagram where he’s posing in front of a Lamborghini while wearing a watch loaded with diamonds. No, he’s…
Florida State Wins Women’s Soccer National Title
In the final analysis, the Florida State women’s soccer team didn’t have the richest NIL (Name, Image and Likeness) roster in the nation. But the Seminoles ended up as the…
Newberry Making First Division II Football Final Four Appearance
Like an uninvited guest, Newberry College is crashing the party that is the Final Four of the NCAA Division II football tournament. As expected, Division II powerhouses Ferris State, Harding…
With Lofty Expectations, Matt Campbell Takes Over at Penn State
A New Era Begins in Happy Valley As news of Matt Campbell’s hiring broke Saturday morning, Penn State athletic director Pat Kraft suddenly looked a lot smarter than he had…
From Razorback Glory to Brand Deals: Britton Wilson’s NIL Sprint
Since the NCAA has allowed Name, Image, and Likeness (NIL) deals for student-athletes to monetize their talents and personal brands over the past four years, the usual suspects have been…
Women’s College Basketball Guards Are Scoring Big in NIL
Smaller is better in the NIL (Name, Image and Likeness) world of women’s college basketball. Overall, forwards and centers aren’t cashing in — but guards are. Of the top 20…
How the Transfer Portal Has Been Transformed by NIL
The NCAA transfer portal opened in 2018, and every December it operates the same way NBA free agency ignites each summer. Thousands of student-athletes enter the portal hoping for a…
