How NIL Is Reshaping Olympic Preparation in the U.S.
We examine how recent legal and policy shifts are changing the path to the Games for U.S. athletes. Since the NCAA’s interim…
December 16, 2025
NIL and Athlete Funding
December 16, 2025
How Olympic Divers Build Their Personal Brand in the NIL Era
There isn’t a blueprint, per se, but divers trying to make an Olympic splash for the United States in Los Angeles in…
December 15, 2025
How Fans Help Fuel America’s Olympic Swimmers
Unlike most countries, the United States relies on donations to help fund Olympic athletes like elite swimmers. To compete at the international…
December 15, 2025
How to Fuel Olympic Athletes Through NIL
Three-time American Olympic gold-winning gymnast Gabby Douglas had an incredibly tough road to the 2012 London Olympic Games. She lived in a…
December 12, 2025
How NIL Helps Olympic Wrestlers Stay in the Fight
Since the NCAA began allowing student-athletes to earn Name, Image, and Likeness (NIL) income in 2021, it is those in team sports…
December 11, 2025