Why Olympic Sports Thrive in the NIL Era
We explain how NIL empowers athletes to build brands around performance, authenticity, and community—not only around big media contracts. Olympic Sports In…
December 17, 2025
Olympics & Team USA
December 17, 2025
Olympic Dreams on a Budget: How Athletes Maximize Opportunities with NIL
Since the NCAA’s 2021 policy change, college competitors in gymnastics and every major sport can earn from their name and image while…
December 17, 2025
Do Olympic Athletes Get Paid?
Technically, no. Yet some of them do. And we aren’t talking about Wheaties cereal box–type deals that come after earning fame and…
December 16, 2025
College Sports Power Team USA’s Olympic Pipeline
When it comes to the Olympics, college student-athletes play a major role in the foundation of Team USA. In fact, they dominate.…
December 16, 2025
How NIL Is Reshaping Olympic Preparation in the U.S.
We examine how recent legal and policy shifts are changing the path to the Games for U.S. athletes. Since the NCAA’s interim…
December 16, 2025
How Olympic Divers Build Their Personal Brand in the NIL Era
There isn’t a blueprint, per se, but divers trying to make an Olympic splash for the United States in Los Angeles in…
December 15, 2025
How Fans Help Fuel America’s Olympic Swimmers
Unlike most countries, the United States relies on donations to help fund Olympic athletes like elite swimmers. To compete at the international…
December 15, 2025
How to Fuel Olympic Athletes Through NIL
Three-time American Olympic gold-winning gymnast Gabby Douglas had an incredibly tough road to the 2012 London Olympic Games. She lived in a…
December 12, 2025
The Rising Cost of Becoming an Olympian — And How NIL Eases the Burden
Team USA Is Fueled by Fans Unlike the Olympics programs of most countries, Team USA is fueled solely by fans. The United…
December 12, 2025
College Gymnasts Heading to LA for the 2028 Olympics
When Jade Carey and Jordan Chiles helped lead Team USA to its women’s gold medal in the Paris Olympic Games in 2024,…
December 11, 2025
How NIL Helps Olympic Wrestlers Stay in the Fight
Since the NCAA began allowing student-athletes to earn Name, Image, and Likeness (NIL) income in 2021, it is those in team sports…
December 11, 2025