The Gender Gap in NIL for Olympic-Level Athletes
In 2021, college rules shifted to let student-athletes profit from their name, image, and likeness. That change aimed to expand rights and create new opportunities across athletics. We track how…
Official Sponsorship vs NIL: Finding Synergy, Not Conflict
We open this brief with a clear claim: well-aligned official partnerships and nil activity can work together to boost athletes, teams, and institutions. The NCAA v. Alston decision unlocked athlete…
How NIL Visibility Revitalizes Underrepresented Olympic Sports
We examine a pivotal moment for college athletics and the U.S. pipeline to elite competition. At the Paris Olympics last year, most Team USA competitors came through campus programs. That…
SWAC NIL Deals: How Fans Support SWAC Athlete
The Southwestern Athletic Conference represents HBCU excellence and cultural significance. From Jackson State’s Deion Sanders era to Grambling’s legendary band, SWAC athletics are about more than sports—they’re about community, culture,…
Top Brands Building Momentum with Team USA Athletes
We examine how a recent surge in visibility is reshaping brand strategy today. The rise in short-form video and creator feeds lets brands translate athlete story into measurable reach and…
Building Influence: Olympians Growing Their Audience Through NIL
We open with clear data and real examples to show how college platforms now accelerate athlete reach. Opendorse projects $1.175 billion in NIL spending for 2023–24, with $726.2 million flowing…
The Comeback Journey: NIL and Athletes Returning Stronger
We set the scene for how NIL reshaped the path back from adversity in college sports. Recent high-visibility deals — from Arch Manning’s EA Sports agreement to Flau’jae Johnson’s multimedia…
How U.S. Colleges Empower Olympic Pathways via NIL Strategy
We examine how campus training centers remain a core part of preparation even as departments adapt to new funding realities. The article looks at what changed, when it changed, and…
The NIL Effect on High School Athletes with Olympic Aspirations
We open with a clear view: the current era reshapes how young competitors plan their path to higher levels. The rise of name, image, and likeness rules now sits alongside…
How Paralympic Athletes Leverage NIL for Greater Reach
We introduce how Name, Image, and Likeness — commonly called nil — expanded access for collegiate para competitors after policy shifts allowed student talent to engage in paid brand partnerships.…
