Olympics & Team USA

Why Olympic Sports Thrive in the NIL Era

We explain how NIL empowers athletes to build brands around performance, authenticity, and community—not only around big media contracts. Olympic Sports In this era, athletes in many disciplines gain repeated…

Do Olympic Athletes Get Paid?

Technically, no. Yet some of them do. And we aren’t talking about Wheaties cereal box–type deals that come after earning fame and a sack of gold medals. The modern Olympic…