The NIL Strategy Behind Livvy Dunne’s Success
Introduction In the NIL (Name, Image, and Likeness) era, success in college sports is no longer defined solely by performance. Athletes who maximize their value understand how to build a…
Brand Partnerships for College Water Polo Athletes
For decades, a college water polo player couldn’t even accept payment for coaching a local youth clinic without risking their NCAA eligibility. Today, that same athlete can build a personal…
NIL Revenue Sharing Models Explained
Imagine a partner suggests you work together on a project but offers you a 0% cut of the sales. It sounds crazy, but this arrangement—a zero revenue share model—is a…
More Than Money: How We Turned NIL into a Competitive Sport for Fans
Why we stopped treating fans like ATMs and started treating them like a team. NIL isn’t just about transactions—it’s about tribalism. It’s about your school vs. their school. Yet, most…
Canady Clearing the Way for NIL Softball Earnings
NiJaree Canady became the first NCAA softball athlete to surpass the $1 million mark in Name, Image and Likeness (NIL) earnings — and it’s increasingly clear she won’t be the…
