QB NIL Value 2025: Top Earning College Quarterbacks

In the world of college sports, no position commands more attention — or more NIL money — than the quarterback. The role blends visibility, leadership, and constant media coverage, making elite QBs the most marketable athletes in college athletics and a defining force behind QB NIL value 2025 trends.

The numbers reflect the trend:

• 24 quarterbacks now hold valuations above $1.5 million
• Nearly half of the top 50 NIL valuations in the country belong to QBs

Football drives the college sports economy, and quarterbacks drive football. Because they’re the faces of their programs, brands and collectives pour resources into them at unprecedented levels, further accelerating overall QB NIL value 2025 growth.

In 2025, QB NIL rankings are influenced not only by passing yards and touchdowns but also by brand scalability. The most valuable quarterbacks combine performance consistency with digital visibility. This dual impact explains why top quarterback NIL deals frequently align with athletes who maintain both statistical dominance and strong audience growth curves.

With that in mind, here’s a fresh look at the 10 quarterbacks generating the highest NIL earnings heading into 2025 — and why each one sits near the top as top NIL earners 2026 continues to evolve.

Top QB NILs

1. Arch Manning — Texas

Estimated NIL Value: ~ $5 million

The Manning surname remains one of the most powerful brands in football, and Arch continues that legacy. Arch Manning valuation peaked near $6.8 million but has held strong even as Texas battled inconsistency, reinforcing his position among leaders in QB NIL value 2025.

Partners: Red Bull, Uber, Vuori, Panini

Manning’s brand power is unmatched — even a down season can’t dampen his marketability.

2. Carson Beck — Miami

Estimated NIL Value: $3.2M–$4.8M

Beck has become the centerpiece of Miami’s resurgence — and a major force in NIL.

Brand Deals: Chipotle, Beast by Dre, Airstar Charter

Collective Boost: Miami’s collective has reportedly played a key role in pushing Beck into the elite earning tier.

3. Bryce Underwood — Michigan

Estimated NIL Value: ~ $3 million (with massive upside)

Few freshmen have ever arrived with more hype or more NIL momentum.

Deals: Hollister, Beats by Dre, Celsius

Headliner: A multi-year Michigan NIL package reportedly worth $10.5M–$12.5M, supported by billionaire booster Larry Ellison and his wife, Jolene Zoo.

Underwood flipped from LSU to Michigan — and NIL was undeniably a factor.

4. LaNorris Sellers — South Carolina

Estimated NIL Value: ~ $2.7 million

Sellers’ decision to remain at South Carolina rather than pursue transfer offers shows how far NIL has come.

Partners: T-Mobile, Beats by Dre, Collegiate Legends

Collective Impact: South Carolina’s collective delivered a retention package strong enough to keep him in Columbia.

5. Fernando Mendoza — Indiana

Estimated NIL Value: ~ $2.6 million

One of 2025’s biggest breakout stars, Mendoza is both a Heisman contender and a NIL climber.

Collective Deal: His agreement with Hoosiers Connect — reportedly worth $1.6 million — anchors his valuation.

6. Julian Sayin — Ohio State

Estimated NIL Value: ~ $2.5 million

Leading the nation’s No. 1-ranked team has its perks. For those wondering Julian Sayin what’s new, the Ohio State quarterback continues to build his brand through strategic partnerships.

Partners: EA SPORTS College Football, Panini America

Playing quarterback at Ohio State guarantees exposure — and Sayin is maximizing every opportunity. His approach to leveraging NIL platforms has made him a model for other college quarterbacks looking to build sustainable income streams.

7. Ty Simpson — Alabama

Estimated NIL Value: ~ $2.4 million

Simpson has experienced one of the biggest valuation increases of the year.

Deals: Topps, Panini, Harbin Automotive, EA SPORTS

He entered 2025 around $850K; a Heisman-level season pushed him into the multimillion range.

8. Diego Pavia — Vanderbilt

Estimated NIL Value: ~ $2.4 million

Vanderbilt’s rise — and Pavia’s role in it — has made him one of the most surprising NIL super-earners.

Deals: Pacemakr, TruGreen, Raising Cane’s

Despite being undersized, Pavia’s production has placed him firmly on the Heisman radar.

9. Dante Moore — Oregon

Estimated NIL Value: ~ $2.4 million

Moore’s arrival from UCLA helped Oregon reload quickly.

Major Deals: Nike, eBay

Improvement on the field and Oregon’s brand power have pushed him into top-10 territory.

10. Marcel Reed — Texas A&M

Estimated NIL Value: ~ $2.2 million

Reed has been instrumental in Texas A&M’s playoff run — and brands have taken notice.

Signature Partnership: ENG Aviation, a private jet company promoting organ donation

One of the most distinctive NIL agreements in college football.

Why QBs Will Keep Owning NIL Earnings

Three forces keep quarterbacks at the top of the NIL world:

1. They are the faces of their programs

Media exposure, interviews, leader narratives — all run through the QB.

2. They deliver massive ROI to collectives and brands

Quarterbacks directly influence ticket sales, merch, social buzz, and national relevance.

3. Their social media growth is explosive

QB recruits arrive with built-in audiences, accelerating earning potential immediately.

With the transfer portal and NIL both accelerating player movement, quarterback valuations will likely rise even further in the coming years. Understanding different NIL platforms and how they operate — including comparisons like RallyFuel vs Opendorse — becomes crucial for athletes and fans alike.

Another key factor behind QB dominance in QB NIL rankings is narrative positioning. Quarterbacks often become the face of their program, which strengthens leverage in negotiations. As a result, college QB endorsements 2025 increasingly include structured campaigns tied to leadership image and postseason visibility.

RallyFuel Perspective: What Fans Can Do

Quarterbacks dominate the NIL market because they command attention — and because fans rally behind them.

Fan engagement spikes during rivalry weeks and playoff pushes significantly affect valuation shifts. In some cases, a single primetime performance can influence top quarterback NIL deals within days. This dynamic reinforces how performance-driven hype feeds directly into QB NIL rankings.

As a leading NIL fan events platform, RallyFuel offers unique opportunities for supporters to engage directly with their favorite quarterbacks. When comparing RallyFuel vs Opendorse, fans find that RallyFuel focuses specifically on fan-driven support and community engagement, while other platforms emphasize brand deals and marketplace transactions.

On RallyFuel, supporters can:

• Help elevate their favorite quarterbacks
• Strengthen team momentum
• Contribute directly (and compliantly) to athlete-driven impact
• Fuel NIL success without risk
• Participate in exclusive NIL fan events platform experiences

Your support matters more than ever — especially for the players who shape the season. Through innovative NIL platforms like RallyFuel, fans become active participants in their athletes’ success stories.

Conclusion

The NIL boom has reshaped college football, and no position benefits more than quarterback. From established stars to breakout freshmen, the QB position continues to attract the biggest deals, the strongest collectives, and the most national attention.

And in 2025, the top earners aren’t just winning games — they’re reshaping the entire business of college athletics. As we look ahead to the top NIL earners 2026, expect quarterbacks to maintain their dominance while exploring new NIL platforms and fan engagement opportunities that continue to revolutionize college sports.

As NIL valuation models evolve, quarterbacks remain at the center of market momentum. The structure of college QB endorsements 2025 reflects a broader marketing reality: when performance, personality, and platform scale align, the quarterback position generates outsized NIL returns compared to other roles.