While college football quarterbacks dominate the NIL (Name, Image, and Likeness) landscape, wide receivers are rapidly gaining ground. As more athletes at this position realize their earning potential, several are already topping $1 million, with Jeremiah Smith surpassing $4 million. Here is a rundown of the top 10 wide receivers excelling in NIL deals for 2026.
1. Jeremiah Smith, Ohio State
NIL Valuation: $4-5 Million (2025)
Smith stands alone as the highest-earning wide receiver, with experts predicting he will become the first overall pick in the 2027 NFL Draft. His NIL earnings already exceed $4 million, backed by major endorsements from Red Bull, Nintendo, and Adidas. His valuation is poised to rise as the draft approaches.
2. Ryan Williams, Alabama
NIL Valuation: $1.8 Million (2025), Expected Over $2 Million in 2026
Williams, with a lucrative deal as the cover star of College Football 2026, is expected to surpass $2 million in NIL earnings by 2026. His continued production at Alabama, along with deals with Nike, Beats by Dre, and New Era, has significantly boosted his value.
3. Carnell Tate, Ohio State
NIL Valuation: $2 Million+ (Expected in 2026)
Although often overshadowed by teammate Jeremiah Smith, Tate’s profile is rising fast. He has declared for the 2026 NFL Draft but may return to Ohio State. Either way, his NIL valuation is projected to exceed $2 million, driven by his talent and growing recognition.
4. KC Concepcion, Texas A&M
NIL Valuation: $1 Million+ (Expected in 2026)
Concepcion has declared for the 2026 NFL Draft, but he may return to Texas A&M if his draft prospects aren’t as high as expected. Regardless of his decision, his NIL earnings are set to cross $1 million, fueled by several significant deals.
5. Eric Singleton, Florida
NIL Valuation: $1 Million+ (Expected in 2026)
Singleton, transferring from Georgia Tech and Auburn to Florida, is poised to become the Gators’ leading wide receiver. Supported by Florida’s coaching staff, Singleton’s NIL outlook for 2026 should easily clear $1 million.
6. Cam Coleman, Texas
NIL Valuation: High Potential
After a breakout freshman season at Auburn, Coleman’s move to Texas amplifies his NIL prospects. Catching passes from NIL standout Arch Manning elevates Coleman among the nation’s elite wide receivers for 2026.
7. Isaiah Horton, Transfer Portal (To Be Determined)
NIL Valuation: High Potential
As the premier wide receiver still in the transfer portal, Horton holds the potential for massive NIL earnings. If he commits to Texas A&M, where he would become the top receiver, his NIL income could soar, especially with quarterback Marcel Reed.
8. Nick Marsh, Indiana
NIL Valuation: High Potential
Indiana’s unexpected rise in the 2025 season has made it a hotbed for NIL opportunities. Marsh, transferring from Michigan State, will benefit greatly in 2026, especially with Heisman-winning quarterback Fernando Mendoza departing, but new QB Josh Hoover joining the team.
9. Dakorien Moore, Oregon
NIL Valuation: High Potential
Moore, a breakout star in 2025, already boasts deals with Nike, Red Bull, and NXTRND. If Oregon’s quarterback Dante Moore (no relation) returns for 2026, Dakorien Moore could escalate to one of the top NIL earners among wide receivers nationwide.
10. Ny’ziah Hunter, Nebraska
NIL Valuation: $1 Million+ (Expected in 2026)
Hunter, with endorsement deals from 7-Eleven, Celsius, Adidas, and United Airlines, is set for a breakout 2026 campaign. As Nebraska’s featured receiver, his NIL earnings are expected to surpass $1 million.
Conclusion:
Wide receiver is rapidly emerging as one of college football’s most lucrative positions, with several players expected to earn more than $1 million in NIL deals for 2026. Jeremiah Smith leads, with Ryan Williams and Carnell Tate close behind. As the NIL market expands, these athletes’ earning power will only grow.
Learn More About the NIL Landscape
Name, Image, and Likeness plays an increasing role in college sports, and understanding how it works often requires more than individual articles or news updates.
RallyFuel is a platform focused on NIL-related topics across college athletics. It brings together information about athletes, NIL activity, and the broader structure behind modern college sports, helping readers explore the topic in more depth.
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