In college football, conferences don’t come much bigger — or more lucrative — than the SEC.
The long-time powerhouse conference includes the 2025 college football leader in NIL (Name, Image and Likeness) earnings, and the top 10 players in the league are bringing in a combined $24.6 million. With massive fan bases, elite television exposure, and aggressive collectives, the SEC continues to set the standard for NIL valuation at the conference level.
Here’s a look at the top NIL deals and earners in SEC football for 2025.
Top 10 SEC Football NIL Earners (2025)
| Rank | Player | School | Position | NIL Valuation | Notable Deals / Highlights |
|---|---|---|---|---|---|
| 1 | Arch Manning | Texas | QB | $5.3M | Uber, Warby Parker, Red Bull, EA Sports, Raising Cane’s, Panini, Vuori; diverse portfolio driven by pedigree and long-term upside. |
| 2 | LaNorris Sellers | South Carolina | QB | $2.6M | The Garnet Trust, T-Mobile; reportedly turned down ~$8M in transfer offers to stay. |
| 3 | Diego Pavia | Vanderbilt | QB | $2.6M | Vanderbilt collective, Blanco Clothing, Auto Pro; Heisman finalist during a 10–2 season. |
| 4 | Ty Simpson | Alabama | QB | $2.5M | EA Sports, Amazon Prime, Hugo Boss, Gatorade; elite visibility at Alabama despite a disappointing season. |
| 5 | Dylan Stewart | South Carolina | LB | $2.2M | The Garnet Trust, Joye Law Firm; dominant edge rusher with 11 sacks in two seasons. |
| 6 | Marcel Reed | Texas A&M | QB | $2.1M | ENG Aviation Group (organ-donation jet deal), Texas A&M collective, Sonic; one of the most unique NIL partnerships in college sports. |
| 7 | Taylen Green | Arkansas | QB | $2.1M | Arkansas collective, EA Sports, Walk-On’s Sports Bistreaux, Fletcher Auto Group (Ram truck). |
| 8 | Cam Coleman | Auburn | WR | $1.8M | New Nike deal; breakout 2024–25 seasons with strong upward NIL trajectory. |
| 9 | Garrett Nussmeier | LSU | QB | $1.7M | Nike, Powerade, EA Sports; valuation remained strong despite injuries and late-season struggles. |
| 10 | Diego Pounds | Ole Miss | OT | $1.6M | The Grove Collective; rare high-earning offensive lineman, projected top-five pick in the 2026 NFL Draft. |
1. Arch Manning, Texas, QB
If he decides to leave school early, Manning is viewed as a potential first overall pick in the NFL Draft, based more on long-term potential than current production. Texas hasn’t had the dominant 2025 season many expected, but Manning’s blue-blood status — grandson of Archie and nephew of Peyton and Eli — continues to drive massive NIL interest.
Manning leads all of college football with a $5.3 million NIL valuation and one of the most diversified portfolios in the sport, including Uber, Warby Parker, Red Bull, EA Sports, Raising Cane’s, Panini, and Vuori.
2. LaNorris Sellers, South Carolina, QB
Speculation around Sellers and the transfer portal has been constant, with reports that he turned down offers approaching $8 million to remain at South Carolina. Head coach Shane Beamer even hired former TCU offensive coordinator Kendal Briles, a move widely seen as an effort to keep Sellers in Columbia.
Sellers’ NIL value is anchored by The Garnet Trust and brand deals such as T-Mobile, giving him a $2.6 million valuation that is expected to rise sharply in 2026.
3. Diego Pavia, Vanderbilt, QB
Pavia has been a perfect fit for Vanderbilt, leading the Commodores to a 10–2 record and a ReliaQuest Bowl appearance while earning Heisman Trophy finalist recognition in his final season.
Vanderbilt’s collective played a major role in retaining Pavia, who also signed deals with Blanco Clothing and Auto Pro, resulting in a $2.6 million NIL valuation.
4. Ty Simpson, Alabama, QB
Despite Alabama finishing with three losses and falling short of expectations, Simpson’s role as quarterback at one of college football’s most visible programs continues to carry enormous NIL weight.
Simpson’s $2.5 million valuation is highlighted by deals with EA Sports, Amazon Prime, Hugo Boss, and Gatorade.
5. Dylan Stewart, South Carolina, LB
One of the few non-quarterbacks on the list, Stewart is viewed by NFL scouts as a potential top overall pick in the 2027 or 2028 NFL Draft. Through two seasons, he has recorded 11 sacks and 22.5 tackles for loss.
Much of his $2.2 million NIL valuation comes from The Garnet Trust, along with a lucrative deal with Joye Law Firm.
6. Marcel Reed, Texas A&M, QB
Reed’s NIL portfolio stands out for its creativity. His partnership with ENG Aviation Group, which specializes in organ-donation transport, provides jet access while supporting a meaningful cause.
Combined with Texas A&M’s collective support and a national deal with Sonic, Reed’s NIL valuation sits at $2.1 million.
7. Taylen Green, Arkansas, QB
After transferring from Boise State, Green has become the face of Arkansas football as a dynamic dual-threat quarterback.
His NIL income comes from the Arkansas collective, EA Sports, Walk-On’s Sports Bistreaux, and Fletcher Auto Group, which provides use of a Ram truck. His valuation is $2.1 million.
8. Cam Coleman, Auburn, WR
Coleman followed up a breakout freshman season with another strong campaign in 2025. A new Nike deal signed in October pushed his NIL valuation to $1.8 million, with expectations it will exceed $2 million in 2026.
9. Garrett Nussmeier, LSU, QB
LSU’s season unraveled after a fast start, and Nussmeier went from a projected top pick in the 2026 NFL Draft to battling injuries late in the year.
Even so, his NIL portfolio remained strong, led by a Nike deal, along with Powerade and EA Sports, giving him a $1.7 million valuation.
10. Diego Pounds, Ole Miss, OT
Offensive linemen rarely crack NIL rankings, but Pounds is an exception. The 6-foot-6, 335-pound left tackle earns most of his $1.6 million valuation from The Grove Collective.
Pounds is widely viewed as a top-five pick in the 2026 NFL Draft, positioning him for an even larger payday at the next level.
Learn More About the NIL Landscape
Name, Image, and Likeness plays an increasing role in college sports, and understanding how it works often requires more than individual articles or news updates.
RallyFuel is a platform focused on NIL-related topics across college athletics. It brings together information about athletes, NIL activity, and the broader structure behind modern college sports, helping readers explore the topic in more depth.
Leave a Comment