In college football, conferences don’t come much bigger — or more lucrative — than the SEC.\
The 2025 SEC NIL rankings 2025 reflect more than position-based value — they highlight conference-driven market strength. Unlike national lists, this ranking focuses specifically on top SEC NIL athletes, where media scale, rivalries, and playoff visibility amplify individual valuation.
Within this ecosystem, athlete branding is directly tied to conference dominance.
The long-time powerhouse conference includes the 2025 college football leader in NIL (Name, Image and Likeness) earnings, and the top nil earners 2026 projections show continued growth. The top 10 players in the league are bringing in a combined $24.6 million. With massive fan bases, elite television exposure, and aggressive collectives, the SEC continues to set the standard for NIL valuation at the conference level, consistently leading SEC NIL rankings year after year.
Here’s a look at the top NIL deals and earners in SEC football for 2025, featuring the top SEC NIL earners 2025.
Top SEC OL NIL Earners
Offensive linemen rarely dominate national NIL headlines, but within the conference, SEC NIL rankings 2025 show that elite OL players are building significant valuation.
Among the top SEC NIL athletes, high-profile linemen are leveraging playoff exposure and SEC media reach to secure competitive endorsement portfolios.
| Rank | Player | School | Position | NIL Valuation | Notable Deals / Highlights |
|---|---|---|---|---|---|
| 1 | Arch Manning | Texas | QB | $5.3M | Uber, Warby Parker, Red Bull, EA Sports, Raising Cane’s, Panini, Vuori; diverse portfolio driven by pedigree and long-term upside. |
| 2 | LaNorris Sellers | South Carolina | QB | $2.6M | The Garnet Trust, T-Mobile; reportedly turned down ~$8M in transfer offers to stay. |
| 3 | Diego Pavia | Vanderbilt | QB | $2.6M | Vanderbilt collective, Blanco Clothing, Auto Pro; Heisman finalist during a 10–2 season. |
| 4 | Ty Simpson | Alabama | QB | $2.5M | EA Sports, Amazon Prime, Hugo Boss, Gatorade; elite visibility at Alabama despite a disappointing season. |
| 5 | Dylan Stewart | South Carolina | LB | $2.2M | The Garnet Trust, Joye Law Firm; dominant edge rusher with 11 sacks in two seasons. |
| 6 | Marcel Reed | Texas A&M | QB | $2.1M | ENG Aviation Group (organ-donation jet deal), Texas A&M collective, Sonic; one of the most unique NIL partnerships in college sports. |
| 7 | Taylen Green | Arkansas | QB | $2.1M | Arkansas collective, EA Sports, Walk-On’s Sports Bistreaux, Fletcher Auto Group (Ram truck). |
| 8 | Cam Coleman | Auburn | WR | $1.8M | New Nike deal; breakout 2024–25 seasons with strong upward NIL trajectory. |
| 9 | Garrett Nussmeier | LSU | QB | $1.7M | Nike, Powerade, EA Sports; valuation remained strong despite injuries and late-season struggles. |
| 10 | Diego Pounds | Ole Miss | OT | $1.6M | The Grove Collective; rare high-earning offensive lineman, projected top-five pick in the 2026 NFL Draft. |
1. Arch Manning, Texas, QB
If he decides to leave school early, Manning is viewed as a potential first overall pick in the NFL Draft, based more on long-term potential than current production. Texas hasn’t had the dominant 2025 season many expected, but Manning’s blue-blood status — grandson of Archie and nephew of Peyton and Eli — continues to drive massive NIL interest.
Manning leads all of college football with a $5.3 million NIL valuation and one of the most diversified portfolios in the sport, including Uber, Warby Parker, Red Bull, EA Sports, Raising Cane’s, Panini, and Vuori.
2. LaNorris Sellers, South Carolina, QB
Speculation around Sellers and the transfer portal has been constant, with reports that he turned down offers approaching $8 million to remain at South Carolina. Head coach Shane Beamer even hired former TCU offensive coordinator Kendal Briles, a move widely seen as an effort to keep Sellers in Columbia.
Sellers’ NIL value is anchored by The Garnet Trust and brand deals such as T-Mobile, giving him a $2.6 million valuation that is expected to rise sharply in 2026.
3. Diego Pavia, Vanderbilt, QB
Pavia has been a perfect fit for Vanderbilt, leading the Commodores to a 10–2 record and a ReliaQuest Bowl appearance while earning Heisman Trophy finalist recognition in his final season.
Vanderbilt’s collective played a major role in retaining Pavia, who also signed deals with Blanco Clothing and Auto Pro, resulting in a $2.6 million NIL valuation.
4. Ty Simpson, Alabama, QB
Despite Alabama finishing with three losses and falling short of expectations, Simpson’s role as quarterback at one of college football’s most visible programs continues to carry enormous NIL weight.
Simpson’s $2.5 million valuation is highlighted by deals with EA Sports, Amazon Prime, Hugo Boss, and Gatorade.
5. Dylan Stewart, South Carolina, LB
One of the few non-quarterbacks on the list, Stewart is viewed by NFL scouts as a potential top overall pick in the 2027 or 2028 NFL Draft. Through two seasons, he has recorded 11 sacks and 22.5 tackles for loss.
Much of his $2.2 million NIL valuation comes from The Garnet Trust, along with a lucrative deal with Joye Law Firm.
6. Marcel Reed, Texas A&M, QB
Reed’s NIL portfolio stands out for its creativity. His partnership with ENG Aviation Group, which specializes in organ-donation transport, provides jet access while supporting a meaningful cause.
Combined with Texas A&M’s collective support and a national deal with Sonic, Reed’s NIL valuation sits at $2.1 million.
7. Taylen Green, Arkansas, QB
After transferring from Boise State, Green has become the face of Arkansas football as a dynamic dual-threat quarterback.
His NIL income comes from the Arkansas collective, EA Sports, Walk-On’s Sports Bistreaux, and Fletcher Auto Group, which provides use of a Ram truck. His valuation is $2.1 million.
8. Cam Coleman, Auburn, WR
Coleman followed up a breakout freshman season with another strong campaign in 2025. A new Nike deal signed in October pushed his NIL valuation to $1.8 million, with expectations it will exceed $2 million in 2026.
9. Garrett Nussmeier, LSU, QB
LSU’s season unraveled after a fast start, and Nussmeier went from a projected top pick in the 2026 NFL Draft to battling injuries late in the year.
Even so, his NIL portfolio remained strong, led by a Nike deal, along with Powerade and EA Sports, giving him a $1.7 million valuation.
10.Diego Pounds in SEC Rankings
Diego Pounds Ole Miss NIL valuation continues to rise within the conference context. While he may appear in broader OL discussions, his placement in the SEC NIL rankings 2025 reflects conference-specific visibility and brand alignment.
In the SEC ecosystem, rivalry exposure and national broadcasts elevate top SEC NIL athletes beyond positional comparisons. The inclusion of Diego Pounds Ole Miss NIL in this ranking is driven by conference-level momentum rather than position-only metrics.
Understanding NIL Platforms and Athlete Partnerships
As the NIL landscape continues to evolve, athletes and programs are leveraging various platforms to maximize earnings. When comparing nil platform feature comparison options, factors like brand partnerships, collective support, and athlete owned brands list 2026 become crucial considerations.
Players like Pat Coogan, whose pat coogan nil deal worth includes partnerships with Mission BBQ and PorkRinds.com, demonstrate how centers can compete financially despite traditionally lower earnings than tackles. Similarly, Graham Ike, a standout basketball player, has shown crossover appeal with his graham ike nil deal highlighting how NIL opportunities extend beyond football.
The debate of rallyfuel vs opendorse and other NIL management platforms continues as athletes seek the best tools to manage their growing portfolios and brand partnerships in this rapidly changing landscape.
Learn More About the NIL Landscape
Name, Image, and Likeness plays an increasing role in college sports, and understanding how it works often requires more than individual articles or news updates.
RallyFuel is a platform focused on NIL-related topics across college athletics. It brings together information about athletes, NIL activity, and the broader structure behind modern college sports, helping readers explore the topic in more depth.
👉 Explore the Athletes on RallyFuel – Discover top college athletes, compare NIL valuations, and dive deeper into the world of NIL.
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