Athlete Hub

Recognition has always been hugely important for athletes. Awards, media coverage, chatter, and especially social-media exposure can mean the difference between earning a scholarship and being overlooked. Olympic athletes and…

The introduction of NIL (Name, Image, and Likeness) policies has marked a significant shift in campus culture, offering collegiate athletes new opportunities. As we explore this change, it’s essential to…

As an athlete, your personal brand is crucial to your career, and sponsored content plays a significant role in shaping your public image. Protecting your athlete branding is essential to…

The Name, Image, and Likeness (NIL) market has revolutionized college athletics, providing athletes with unprecedented opportunities to monetize their personal brand. As we navigate this new landscape, it becomes clear…

As the landscape of Name, Image, and Likeness (NIL) partnerships in sports continues to evolve College Athlete Branding, it’s crucial for brands to prioritize fit over fame when selecting athlete…