Big Ten Men’s Basketball Top NIL Deals and Earners
CONFERENCE NIL POWER Men’s basketball in the Big Ten Conference is as strong as ever in the 2025-26 season. The Big Ten currently boasts two undefeated teams (Michigan and Nebraska),…
NIL Valuations Explained: How Market Value Is Calculated
Estimates, Not Exact Numbers If you’re curious about NIL (Name, Image and Likeness) in the realm of college athletics, chances are good you’ve seen or heard the term valuation, often…
NIL Valuations vs Earnings: Expected Value vs Real Payout
In today’s NIL economy, one of the most common misconceptions involves NIL value vs earnings. A public valuation reflects projected market potential, while earnings reflect actual signed and paid deals.…
Duke vs. UNC Leads College Basketball’s Best Rivalries
Unlike in college football, where rivals play only once a season, college basketball rivalries often feature at least two meetings a year. That’s generally the result of conference scheduling, but…
College Football’s Best Rivalries: The Most Iconic Matchups in the Sport
Often, geography is the biggest factor in a college football rivalry. But it’s certainly not the only factor. Sometimes, it’s based on two powerhouse teams from the same conference playing…
How Olympic Divers Build Their Personal Brand in the NIL Era
There isn’t a blueprint, per se, but divers trying to make an Olympic splash for the United States in Los Angeles in 2028 and beyond should probably study the journey…
Kentucky Basketball’s NIL Spending Off to Slow Early Return
The current records of SEC men’s basketball teams don’t quite line up in financial order. Kentucky, the conference leader in Name, Image and Likeness compensation, has gotten off to a…
How Fans Help Fuel America’s Olympic Swimmers
Unlike most countries, the United States relies on donations to help fund Olympic athletes like elite swimmers. To compete at the international level, U.S. elite swimmers must train full-time, leaving…
How the NCAA Transfer Portal Is Changing College Sports
College sports are undergoing a quiet but significant transformation. For decades, programs were built around high-school freshmen who developed over multiple seasons. Today, that approach is evolving as the NCAA…
Top NIL Deals This Week Across College Sports
As NIL (Name, Image and Likeness) continues to evolve, diversity is taking hold. It’s not just college football and basketball players making big money anymore. In the latest example of…
