NIL and Athlete Funding

We examine how recent legal and policy shifts opened lawful monetization for college athletes and reshaped the sports economy on campus. The NCAA’s interim policy from July 1, 2021, and…

We open with a clear view of how the 2021 rule change reshaped pathways for name, image and likeness in collegiate sports. The shift let gymnasts — from Suni Lee…

We explain how NIL empowers athletes to build brands around performance, authenticity, and community—not only around big media contracts. Olympic Sports In this era, athletes in many disciplines gain repeated…

Since the NCAA’s 2021 policy change, college competitors in gymnastics and every major sport can earn from their name and image while keeping their college status. This shift created a…

We examine how recent legal and policy shifts are changing the path to the Games for U.S. athletes. Since the NCAA’s interim NIL policy began in July 2021 and the…

There isn’t a blueprint, per se, but divers trying to make an Olympic splash for the United States in Los Angeles in 2028 and beyond should probably study the journey…

Unlike most countries, the United States relies on donations to help fund Olympic athletes like elite swimmers. To compete at the international level, U.S. elite swimmers must train full-time, leaving…

Three-time American Olympic gold-winning gymnast Gabby Douglas had an incredibly tough road to the 2012 London Olympic Games. She lived in a van her first year before her family was…

Since the NCAA began allowing student-athletes to earn Name, Image, and Likeness (NIL) income in 2021, it is those in team sports – especially football and men’s basketball – who…