How NIL Is Reshaping Olympic Preparation in the U.S.
We examine how recent legal and policy shifts are changing the path to the Games for U.S. athletes. Since the NCAA’s interim NIL policy began in July 2021 and the…
How Olympic Divers Build Their Personal Brand in the NIL Era
There isn’t a blueprint, per se, but divers trying to make an Olympic splash for the United States in Los Angeles in 2028 and beyond should probably study the journey…
How Fans Help Fuel America’s Olympic Swimmers
Unlike most countries, the United States relies on donations to help fund Olympic athletes like elite swimmers. To compete at the international level, U.S. elite swimmers must train full-time, leaving…
How to Fuel Olympic Athletes Through NIL
Three-time American Olympic gold-winning gymnast Gabby Douglas had an incredibly tough road to the 2012 London Olympic Games. She lived in a van her first year before her family was…
The Rising Cost of Becoming an Olympian — And How NIL Eases the Burden
Team USA Is Fueled by Fans Unlike the Olympics programs of most countries, Team USA is fueled solely by fans. The United States Olympic & Paralympic Committee (USOPC), often called…
College Gymnasts Heading to LA for the 2028 Olympics
When Jade Carey and Jordan Chiles helped lead Team USA to its women’s gold medal in the Paris Olympic Games in 2024, they made history as the first-ever NCAA gymnasts…
How NIL Helps Olympic Wrestlers Stay in the Fight
Since the NCAA began allowing student-athletes to earn Name, Image, and Likeness (NIL) income in 2021, it is those in team sports – especially football and men’s basketball – who…
