Looking at the Heisman Trophy Through an NIL Lens
Unlike in the pre-NIL (Name, Image and Likeness) days, whoever is handed the Heisman Trophy on Saturday night already is a millionaire. Thanks to earnings from collectives and partnership deals,…
Top Big Ten Football NIL Earners 2025: Highest Deals and Valuations
Back in the summer, Jeremiah Smith posted a photo of himself on Instagram where he’s posing in front of a Lamborghini while wearing a watch loaded with diamonds. No, he’s…
How to Fuel Olympic Athletes Through NIL
Three-time American Olympic gold-winning gymnast Gabby Douglas had an incredibly tough road to the 2012 London Olympic Games. She lived in a van her first year before her family was…
The Rising Cost of Becoming an Olympian — And How NIL Eases the Burden
Team USA Is Fueled by Fans Unlike the Olympics programs of most countries, Team USA is fueled solely by fans. The United States Olympic & Paralympic Committee (USOPC), often called…
College Gymnasts Heading to LA for the 2028 Olympics
When Jade Carey and Jordan Chiles helped lead Team USA to its women’s gold medal in the Paris Olympic Games in 2024, they made history as the first-ever NCAA gymnasts…
How NIL Helps Olympic Wrestlers Stay in the Fight
Since the NCAA began allowing student-athletes to earn Name, Image, and Likeness (NIL) income in 2021, it is those in team sports – especially football and men’s basketball – who…
Florida State Wins Women’s Soccer National Title
In the final analysis, the Florida State women’s soccer team didn’t have the richest NIL (Name, Image and Likeness) roster in the nation. But the Seminoles ended up as the…
Newberry Making First Division II Football Final Four Appearance
Like an uninvited guest, Newberry College is crashing the party that is the Final Four of the NCAA Division II football tournament. As expected, Division II powerhouses Ferris State, Harding…
With Lofty Expectations, Matt Campbell Takes Over at Penn State
A New Era Begins in Happy Valley As news of Matt Campbell’s hiring broke Saturday morning, Penn State athletic director Pat Kraft suddenly looked a lot smarter than he had…
From Razorback Glory to Brand Deals: Britton Wilson’s NIL Sprint
Since the NCAA has allowed Name, Image, and Likeness (NIL) deals for student-athletes to monetize their talents and personal brands over the past four years, the usual suspects have been…
