How hockey players build fan bases on TikTok and YouTube
In today’s digital landscape, social media marketing has become a crucial tool for athletes to expand their reach and connect with fans. We explore how hockey players are leveraging platforms…
Comparing NIL opportunities in volleyball and beach volleyball: which is more profitable?
The landscape of collegiate athletics is undergoing a significant transformation with the emergence of Name, Image, and Likeness (NIL) opportunities. As we explore the world of indoor volleyball and beach…
Golf Fan Club: A New Trend in College Athlete Backing
As the landscape of college athletics continues to evolve, the rise of the Golf Fan Club has emerged as a notable trend. This innovative platform is transforming how fans engage…
Field Hockey in the USA: How International Students Cope with NIL
As collegiate field hockey continues to grow in popularity across the United States, international students are playing an increasingly vital role in shaping the sport. With the introduction of Name,…
New Mexico NIL Laws: Rules for College and High School Athletes
New Mexico was a pioneer state with Senate Bill 94, the Student Athlete Approval Act (2021), which included unique provisions, including a “Shoe Clause” that allowed athletes to wear their…
Swimming in the NIL Era: Does Being an Individualist Pay Off in a Team Sport?
The introduction of Name, Image, and Likeness (NIL) policies has revolutionized collegiate sports, presenting both opportunities and challenges for athletes. As we explore the impact of NIL on collegiate swimming,…
Recent NIL Deals Across College Football and LSU Sports
The season is over for all but a select handful of teams involved in bowl and/or playoff games. But college football players still are cashing in on NIL (Name, Image…
Nebraska NIL Laws: Rules for College and High School Athletes
Nebraska has constructed one of the most aggressive NIL environments in the United States. The state pioneered NIL legislation with the Nebraska Fair Pay to Play Act (LB 962) in…
West Virginia NIL Laws: Rules for College and High School Athletes
West Virginia’s NIL Evolution West Virginia has moved from passive enablement to active protectionism—the 2025 legislative session built a legal fortress designed to insulate athletic assets from external interference. West…
Wisconsin NIL Laws: Rules for College and High School Athletes
Wisconsin’s NIL Evolution Wisconsin’s strategy is characterized by deliberate legislative silence—relying on constitutional sovereign immunity rather than reactive statutes. This creates institutional flexibility while shielding the University from litigation. Wisconsin…
