Kentucky Basketball’s NIL Spending Off to Slow Early Return
The current records of SEC men’s basketball teams don’t quite line up in financial order. Kentucky, the conference leader in Name, Image and Likeness compensation, has gotten off to a…
How Fans Help Fuel America’s Olympic Swimmers
Unlike most countries, the United States relies on donations to help fund Olympic athletes like elite swimmers. To compete at the international level, U.S. elite swimmers must train full-time, leaving…
How the NCAA Transfer Portal Is Changing College Sports
College sports are undergoing a quiet but significant transformation. For decades, programs were built around high-school freshmen who developed over multiple seasons. Today, that approach is evolving as the NCAA…
Top NIL Deals This Week Across College Sports
As NIL (Name, Image and Likeness) continues to evolve, diversity is taking hold. It’s not just college football and basketball players making big money anymore. In the latest example of…
Where will Michigan football turn?
The game of musical chairs for college football coaches appeared to be over. But all of a sudden, the music has started again, and one very big chair is sitting…
Top 10 NIL Earners in SEC Football (2025)
In college football, conferences don’t come much bigger — or more lucrative — than the SEC.\ The 2025 SEC NIL rankings 2025 reflect more than position-based value — they highlight…
Looking at the Heisman Trophy Through an NIL Lens
Unlike in the pre-NIL (Name, Image and Likeness) days, whoever is handed the Heisman Trophy on Saturday night already is a millionaire, highlighting how dramatically Heisman NIL economics have changed…
Top Big Ten Football NIL Earners 2025: Highest Deals and Valuations
Back in the summer, Jeremiah Smith posted a photo of himself on Instagram where he’s posing in front of a Lamborghini while wearing a watch loaded with diamonds. No, he’s…
How to Fuel Olympic Athletes Through NIL
Three-time American Olympic gold-winning gymnast Gabby Douglas had an incredibly tough road to the 2012 London Olympic Games. She lived in a van her first year before her family was…
The Rising Cost of Becoming an Olympian — And How NIL Eases the Burden
Team USA Is Fueled by Fans Unlike the Olympics programs of most countries, Team USA is fueled solely by fans. The United States Olympic & Paralympic Committee (USOPC), often called…
