With Lofty Expectations, Matt Campbell Takes Over at Penn State
A New Era Begins in Happy Valley As news of Matt Campbell’s hiring broke Saturday morning, Penn State athletic director Pat Kraft suddenly looked a lot smarter than he had…
From Razorback Glory to Brand Deals: Britton Wilson’s NIL Sprint
Since the NCAA has allowed Name, Image, and Likeness (NIL) deals for student-athletes to monetize their talents and personal brands over the past four years, the usual suspects have been…
Women’s College Basketball Guards Are Scoring Big in NIL
Smaller is better in the NIL (Name, Image and Likeness) world of women’s college basketball. Overall, forwards and centers aren’t cashing in — but guards are. Of the top 20…
How the Transfer Portal Has Been Transformed by NIL
The NCAA transfer portal opened in 2018, and every December it operates the same way NBA free agency ignites each summer. Thousands of student-athletes enter the portal hoping for a…
The NIL Effect: Inside NCAA Gymnastics’ Explosive Rise
A Sport Rooted in History — Now Experiencing a New Boom When the first real NCAA Gymnastics Championships began, Ronald Reagan was the U.S. president, John Cougar (Mellencamp) was dominating…
A Watershed Moment: USF Lands Brian Hartline to Lead a National Power Push
When the history of University of South Florida football is written some time in the distant future, Wednesday’s hiring of coach Brian Hartline might rank along with the hiring of…
Trading Cards Have Opened a Huge NIL Revenue Stream for College Athletes
One of the newest and fastest-growing NIL (Name, Image and Likeness) revenue streams involves one of the oldest hobbies in the sports world. Trading cards — often generically referred to…
Where NIL Is Headed: Predictions for 2030 and Beyond
The landscape of collegiate athletics is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights. As we look to the future, understanding the trajectory of…
The NIL Impact on Women’s College Sports
We are witnessing a significant shift in the landscape of women’s college sports with the introduction of Name, Image, and Likeness (NIL) policies. As we explore the NIL Impact, it’s…
Maryland and Syracuse Mascots Have Sparked a New NIL Trend
Student-athletes aren’t the only ones cashing in on NIL (Name, Image and Likeness) opportunities. In what appears to be a fast-emerging trend, college mascots are now starting to land NIL…
