NIL Trends

The NIL landscape is evolving beyond simple brand endorsements. Fan-powered models are emerging as a more inclusive and sustainable approach to athlete funding—and RallyFuel’s Conditional NIL Model introduces no-risk transactions,…

Unlike in college football, where rivals play only once a season, college basketball rivalries often feature at least two meetings a year. That’s generally the result of conference scheduling, but…

Often, geography is the biggest factor in a college football rivalry. But it’s certainly not the only factor. Sometimes, it’s based on two powerhouse teams from the same conference playing…

The current records of SEC men’s basketball teams don’t quite line up in financial order. Kentucky, the conference leader in Name, Image and Likeness compensation, has gotten off to a…

College sports are undergoing a quiet but significant transformation. For decades, programs were built around high-school freshmen who developed over multiple seasons. Today, that approach is evolving as the NCAA…

The game of musical chairs for college football coaches appeared to be over. But all of a sudden, the music has started again, and one very big chair is sitting…

Unlike in the pre-NIL (Name, Image and Likeness) days, whoever is handed the Heisman Trophy on Saturday night already is a millionaire, highlighting how dramatically Heisman NIL economics have changed…

In the final analysis, the Florida State women’s soccer team didn’t have the richest NIL (Name, Image and Likeness) roster in the nation. But the Seminoles ended up as the…

Like an uninvited guest, Newberry College is crashing the party that is the Final Four of the NCAA Division II football tournament. As expected, Division II powerhouses Ferris State, Harding…

A New Era Begins in Happy Valley As news of Matt Campbell’s hiring broke Saturday morning, Penn State athletic director Pat Kraft suddenly looked a lot smarter than he had…