NIL Trends

Since the NCAA has allowed Name, Image, and Likeness (NIL) deals for student-athletes to monetize their talents and personal brands over the past four years, the usual suspects have been…

Smaller is better in the NIL (Name, Image and Likeness) world of women’s college basketball. Overall, forwards and centers aren’t cashing in — but guards are. Of the top 20…

The NCAA transfer portal opened in 2018, and every December it operates the same way NBA free agency ignites each summer. Thousands of student-athletes enter the portal hoping for a…

A Sport Rooted in History — Now Experiencing a New Boom When the first real NCAA Gymnastics Championships began, Ronald Reagan was the U.S. president, John Cougar (Mellencamp) was dominating…

When the history of University of South Florida football is written some time in the distant future, Wednesday’s hiring of coach Brian Hartline might rank along with the hiring of…

One of the newest and fastest-growing NIL (Name, Image and Likeness) revenue streams involves one of the oldest hobbies in the sports world. Trading cards — often generically referred to…

The landscape of collegiate athletics is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights. As we look to the future, understanding the trajectory of…

We are witnessing a significant shift in the landscape of women’s college sports with the introduction of Name, Image, and Likeness (NIL) policies. As we explore the NIL Impact, it’s…

Student-athletes aren’t the only ones cashing in on NIL (Name, Image and Likeness) opportunities. In what appears to be a fast-emerging trend, college mascots are now starting to land NIL…