For decades, a Saint Leo athlete risked eligibility by accepting a free meal, but today the rules encourage profit. Through Name, Image, and Likeness rights, students now manage their own…
If you’ve walked past Kline’s Dairy Bar lately, you might have seen a JMU athlete endorsing a local business. This visibility isn’t just school spirit; it represents the new frontier…
Remember when buying a jersey at the campus bookstore only benefited the school’s bottom line? Today, that same star player is signing autographs on Baum Boulevard and getting paid for…
A decade ago, a South Carolina football player could face suspension for accepting a free pasta dinner in Five Points, yet today, that same athlete might legally star in the…
For decades, a college jersey strictly belonged to the school, but today, that uniform represents a personal business for the player wearing it. Seeing a star quarterback endorse a Baton…
For decades, the conversation surrounding SMU athletics focused heavily on the “Death Penalty” and strict NCAA sanctions. Today, that narrative has completely reversed, with the university emerging as a financial…
You’ve seen the jerseys on the field, but have you noticed the local logos appearing on your favorite player’s social media? Since 2021, West Virginia NIL deals have transformed college…
For decades, a college water polo player couldn’t even accept payment for coaching a local youth clinic without risking their NCAA eligibility. Today, that same athlete can build a personal…
For decades, the Sarasota bayfront campus of New College of Florida was known exclusively for its rigorous academics and eclectic student culture. Today, a new energy has arrived, characterized by…
You’ve likely seen headlines about quarterbacks signing multi-million dollar contracts, but the reality of college NIL deals looks much different here in Pinellas County. For decades, strict amateurism rules prevented…
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