RallyFuel Blog

South Dakota operates WITHOUT a specific state NIL statute — a strategic hands-off approach. CEO Marty Jackley’s lawsuit against the NCAA saved the Summit League ~$2 million, forcing the NCAA…

New Jersey evolved from the “Fair Play Act” (2020) to “Institutional Facilitation” via Senate Bill 4439 (July 2025). S4439 authorized direct compensation, “nationalized” collectives via “Related Entity” definition, created immunity…

Illinois was a legislative pioneer but now faces competitive pressure from Missouri’s aggressive “Sign and Earn” model. The Student-Athlete Endorsement Rights Act (2021) established the framework; HB 1175 (2022) pivoted…

Nevada has a unique challenge with non-instructional learning (NIL) as home to the “Entertainment Capital of the World.” Assembly Bill 254 (2021) would provide “light” regulation—protecting athletes but leaving universities…

Montana offers a unique FCS (Football Championship Subdivision) case study in NIL. Senate Bill 248 (signed 2021, effective June 2023) features the “Institutional Agent” exception—universities CAN serve as agents for…

Missouri has constructed one of the most aggressive NIL frameworks in the nation—the “Missouri Paradigm.” House Bill 417 (2023) created the “Institutional Marketing Associate” (IMA) concept, legally merging collectives into…