How NIL Helps Olympic Wrestlers Stay in the Fight
Since the NCAA began allowing student-athletes to earn Name, Image, and Likeness (NIL) income in 2021, it is those in team sports – especially football and men’s basketball – who…
Florida State Wins Women’s Soccer National Title
In the final analysis, the Florida State women’s soccer team didn’t have the richest NIL (Name, Image and Likeness) roster in the nation. But the Seminoles ended up as the…
Newberry Making First Division II Football Final Four Appearance
Like an uninvited guest, Newberry College is crashing the party that is the Final Four of the NCAA Division II football tournament. As expected, Division II powerhouses Ferris State, Harding…
With Lofty Expectations, Matt Campbell Takes Over at Penn State
A New Era Begins in Happy Valley As news of Matt Campbell’s hiring broke Saturday morning, Penn State athletic director Pat Kraft suddenly looked a lot smarter than he had…
From Razorback Glory to Brand Deals: Britton Wilson’s NIL Sprint
Since the NCAA has allowed Name, Image, and Likeness (NIL) deals for student-athletes to monetize their talents and personal brands over the past four years, the usual suspects have been…
Women’s College Basketball Guards Are Scoring Big in NIL
Smaller is better in the NIL (Name, Image and Likeness) world of women’s college basketball. Overall, forwards and centers aren’t cashing in — but guards are. Of the top 20…
How the Transfer Portal Has Been Transformed by NIL
The NCAA transfer portal opened in 2018, and every December it operates the same way NBA free agency ignites each summer. Thousands of student-athletes enter the portal hoping for a…
The NIL Effect: Inside NCAA Gymnastics’ Explosive Rise
A Sport Rooted in History — Now Experiencing a New Boom When the first real NCAA Gymnastics Championships began, Ronald Reagan was the U.S. president, John Cougar (Mellencamp) was dominating…
How Any High School Athlete Can Win in NIL
Practical strategies for everyday athletes to grow their brand, influence, and opportunities. What Is NIL and Can High School Athletes Benefit From It? Name, Image, and Likeness (NIL) allows athletes…
Canady Clearing the Way for NIL Softball Earnings
NiJaree Canady became the first NCAA softball athlete to surpass the $1 million mark in Name, Image and Likeness (NIL) earnings — and it’s increasingly clear she won’t be the…
