Big 12 NIL Deals: How Fans Support Big 12 Athletes
The Big 12 has emerged as a rising NIL force. With passionate fan bases, geographic expansion, and competitive programs across multiple sports, Big 12 NIL continues to grow. Here’s how…
Big Ten NIL Deals: How Fans Support Big Ten Athletes
The Big Ten has emerged as an NIL powerhouse. With the nation’s largest fan bases, a record-breaking media deal, and coast-to-coast expansion, Big Ten NIL rivals any conference in college…
Biggest NIL Deals in SEC Football
The SEC leads college athletics in NIL activity, including some of the most visible SEC NIL deals, high-value NIL contracts, and partnerships with national and regional brand partners. With the…
The Most Innovative Models for Athlete-Fan NIL Partnerships
The NIL landscape is evolving beyond simple brand endorsements. Fan-powered models are emerging as a more inclusive and sustainable approach to athlete funding—and RallyFuel’s Conditional NIL Model introduces no-risk transactions,…
Duke vs. UNC Leads College Basketball’s Best Rivalries
Unlike in college football, where rivals play only once a season, college basketball rivalries often feature at least two meetings a year. That’s generally the result of conference scheduling, but…
College Football’s Best Rivalries: The Most Iconic Matchups in the Sport
Often, geography is the biggest factor in a college football rivalry. But it’s certainly not the only factor. Sometimes, it’s based on two powerhouse teams from the same conference playing…
Kentucky Basketball’s NIL Spending Off to Slow Early Return
The current records of SEC men’s basketball teams don’t quite line up in financial order. Kentucky, the conference leader in Name, Image and Likeness compensation, has gotten off to a…
How the NCAA Transfer Portal Is Changing College Sports
College sports are undergoing a quiet but significant transformation. For decades, programs were built around high-school freshmen who developed over multiple seasons. Today, that approach is evolving as the NCAA…
Where will Michigan football turn?
The game of musical chairs for college football coaches appeared to be over. But all of a sudden, the music has started again, and one very big chair is sitting…
Looking at the Heisman Trophy Through an NIL Lens
Unlike in the pre-NIL (Name, Image and Likeness) days, whoever is handed the Heisman Trophy on Saturday night already is a millionaire, highlighting how dramatically Heisman NIL economics have changed…
