NIL Trends

In modern college men’s athletics, football and basketball players dominate the high-dollar NIL market. Texas quarterback Arch Manning holds a $3.6 million NIL valuation, while Miami quarterback Carson Beck comes…

In basic economic terms, most things rise in price or value from year to year. Consumer prices, wages, and manufacturing costs all follow inflationary trends and typically move upward over…

This time, James Franklin won’t get an 11-year honeymoon. But Franklin just might end up having a very happy — and lasting marriage — at Virginia Tech. As Franklin was…

Tracking the Postseason — and the NIL Stars Who Will Own It With three weeks left in the regular season, the postseason picture is finally coming into focus. Texas Tech…

As they begin their freshmen basketball seasons, BYU’s AJ Dybansta and Kansas’ Darryn Peterson already are projected as potential lottery picks in the 2026 NBA Draft. That means they likely…

The SEC is suddenly the most interesting conference in the country. But it’s not just about the College Football Playoff hunt. It’s about who’s in charge. With Brian Kelly out…

The Firm Grip by Quarterbacks Is Back The firm grip by quarterbacks on the Heisman Trophy is about to return after a one-year absence. Colorado’s two-way star Travis Hunter was…

The Spurrier Standard — and the Urgency of 2025 In the days of Steve Spurrier and Urban Meyer, Florida football fans had it good. The Gators were consistent winners, and…

The firm grip by quarterbacks on the Heisman Trophy is about to return after a one-year absence. When the 2025 Heisman winner is announced on Dec. 13, the trophy almost…

The next March Madness might yet be some time away, but college basketball fans all over the country are already starting to get excited about the next season. Florida’s dramatic…