RallyFuel Blog

Brendan Sorsby signed with Texas Tech this January for a reported $5 million a year. Top quarterbacks in the transfer portal priced into the $3–5 million range. Texas Tech spent…

Summary Tech giants—led by Google’s Gemini—are reshaping NIL by pairing generative AI with the everyday pressures of college athletes. These partnerships emphasize practical utility—organizing schedules, summarizing emails, aiding study, editing…

For decades, a Yellow Jacket jersey symbolized pure amateur pride, but today, it represents a dynamic personal brand. Following a landmark Supreme Court ruling, athletes secured their “Right of Publicity”—meaning,…

For decades, being an Anteater athlete meant playing solely for the love of the game and a hard-earned scholarship. Today, UC Irvine students are adding “Business Owner” to their resumes…