RallyFuel Blog

College sports has become a multi-billion-dollar marketing industry, and brands like Uber have moved to the front of the line. The NIL market hit an estimated $2.3 billion in the…

The most recent Sugar Bowl was a thriller. Ole Miss beat Georgia 39-34 on January 1, 2026, at Caesars Superdome in New Orleans — Lucas Carneiro‘s 47-yard field goal with…

Sixteen teams. Eight super regionals. Best-of-three, win-or-go-home. Starting Thursday night, the path to the Women’s College World Series narrows to its final eight — and the athletes carrying their programs…

Drive through Pullman on a Friday night and you might spot a Coug linebacker in a local pizza shop ad. For decades, a scholarship was the only payment a college…

For seven years, the oldest college football rivalry in Utah sat on a shelf. The Utes outgrew it when they joined the Pac-12. The Aggies kept it on the wish…

Search “NIL app” in 2026 and you’ll find dozens of platforms — most built around brand deals, content delivery, or compliance. Few address what fans want most: a real way…

The University of Tulsa isn’t an SEC powerhouse, and it doesn’t have $50 million NIL years. But the Golden Hurricane have built something interesting in northeastern Oklahoma — a real…

The University of Texas Rio Grande Valley just had the most consequential year in its athletic department history. The Vaqueros generated $24.48 million in revenue for fiscal year 2024 —…

For decades, a scholarship was the most a College of Central Florida athlete could hope for, but the landscape of amateur sports has completely transformed. Today, a Patriot baseball player…

Picture Tre Carroll, the Big East’s leading scorer in 2025-26, walking off the floor at Cintas Center and stepping straight into a Fifth Third Bank commercial filmed across town. That’s…