Fan Fuel: NIL Highlights, Top Athletes & Stories

Beach Volleyball NIL Deals and College Athlete Earnings

Beach volleyball combines Olympic prestige with laid-back coastal culture. As one of the fastest-growing NCAA sports, college beach volleyball is gaining visibility, and athletes are building NIL value through a…

Ice Hockey NIL: How Fans Support College Hockey Players

College hockey has some of the most passionate regional followings in college sports and serves as a major pipeline to the NHL and international competition. From Frozen Four contenders to…

Softball NIL: How Fans Support College Softball Players

College softball has exploded in popularity with record viewership and passionate fans. From Women’s College World Series stars to rising freshmen, softball players are building meaningful NIL value. Here’s how…

Tennis NIL: How Fans Support College Tennis Players

College tennis develops professional players and Olympic hopefuls. With dedicated fans and a global tennis community, the sport offers unique NIL opportunities. Here’s how tennis fans can directly support college…

College Football NIL: The Fan’s Complete Guide

College football leads the NIL economy. With the highest-paid athletes, biggest fan bases, and most intense recruiting battles, football NIL has transformed how fans engage with their programs. Here’s the…

The Most Innovative Models for Athlete-Fan NIL Partnerships

The NIL landscape is evolving beyond simple brand endorsements. Fan-powered models are emerging as a more inclusive and sustainable approach to athlete funding—and RallyFuel’s Conditional NIL Model introduces no-risk transactions,…

Big Ten Men’s Basketball Top NIL Deals and Earners

CONFERENCE NIL POWER Men’s basketball in the Big Ten Conference is as strong as ever in the 2025-26 season. The Big Ten currently boasts two undefeated teams (Michigan and Nebraska),…

Duke vs. UNC Leads College Basketball’s Best Rivalries

Unlike in college football, where rivals play only once a season, college basketball rivalries often feature at least two meetings a year. That’s generally the result of conference scheduling, but…

College Football’s Best Rivalries: The Most Iconic Matchups in the Sport

Often, geography is the biggest factor in a college football rivalry. But it’s certainly not the only factor. Sometimes, it’s based on two powerhouse teams from the same conference playing…

Kentucky Basketball’s NIL Spending Off to Slow Early Return

The current records of SEC men’s basketball teams don’t quite line up in financial order. Kentucky, the conference leader in Name, Image and Likeness compensation, has gotten off to a…