RallyFuel 101

You have likely seen the headlines about college quarterbacks driving luxury cars or signing million-dollar endorsements. Yet, away from the television cameras, a quieter but equally important shift is happening…

If you grab a slice in downtown New Britain, you might spot a student-athlete promoting the shop on social media, marking a new era for Blue Devils sports. This scenario…

Ten years ago, a coach could land a top recruit by promising playing time, a degree, and the chance to cut down the nets in March. Today, that conversation often…

For decades, a University of Memphis jersey represented pride, but for the athlete wearing it, that passion couldn’t legally translate into a paycheck. That reality shifted overnight, transforming student-athletes from…

Imagine the star point guard at Timmons Arena isn’t just winning games—he’s also the face of a downtown Greenville coffee shop. This shift allows Paladins to embrace college athlete NIL…

Walk into a Blake’s Lotaburger, and you might spot a familiar face on a promotional poster. It isn’t a professional celebrity, but a star player from UNM or NMSU. For…

For years, Billiken pride centered on scholarships and grit, yet the landscape in Midtown has shifted toward a new business reality. University of Saint Louis NIL deals function like modern…

For decades, wearing a University of Hawaiʻi jersey meant representing the islands, not earning a paycheck. That reality has shifted with the arrival of Hawaii state name image and likeness…

When you see a Purdue basketball star on a West Lafayette billboard, you are witnessing the modern era of college athletics. While scholarships used to be the limit, Purdue University…

If you’ve noticed Roadrunners promoting local brands at the Pearl recently, you are witnessing the rise of Name, Image, and Likeness (NIL). Athletes now profit from their fame much like…